Product Development

Do you have a great idea for a software product, but no idea where to start? Let us help!

We handle requirements, prototyping, architecture, coding, project management, testing, deployment, and maintenance to deliver high-quality software solutions on time and on budget.

Write to us to discuss your project.

Our Process

We solve problems for our clients using a process that prioritizes goals and outcomes over simply delivering features. Our approach uncovers the client's true needs to develop the most effective solutions.

We also believe that well-crafted requirements are the essential foundation for building great software products. Clear requirements require understanding the client's business and goals to ensure the end product aligns with the needs and expectations of its users and stakeholders.

From our experiences working on products at Google Chrome, Electronic Arts, JW Platform, Kinetic, RSA Security, ngrok, and elsewhere, we have learned that high-quality requirements greatly reduce scope creep, missed deadlines, and unhappy users.

  1. User Research. Conduct surveys, interviews, and "design thinking" workshops to understand target users, their problems, and what success looks like. This discovery phase digs deep to identify the most pressing problems and define the outcomes needed to achieve the client's goals.

  2. Define Requirements at the Right Level of Detail. Write requirements that are clear but not overly constraining. Categorize them as must-haves vs. nice-to-haves, use unambiguous language, and organize them well.

  3. Document Everything. Use a standardized Product Requirements Document (PRD) template and project management tools to store requirements in an accessible, maintainable format.

  4. Iterate and Validate. Share drafts with stakeholders for feedback to catch gaps and inconsistencies. Run prototype tests to reveal unclear or incomplete areas. Iterate to improve requirements.

  5. Translate Requirements Into User Stories. Writing requirements as active user stories focuses on goals to accomplish, not features to build. This keeps options open and emphasizes user benefits.

  6. Write and Test the Code. Because so much foundational and definition work has been done, this phase can be surprisingly short.

  7. Monitor Requirements Post-Launch. Have processes for submitting, reviewing, and prioritizing new requirements based on real-world user feedback. Revise requirements if needed to ensure user goals are met.

Ready to get started? Contact us for a free project assessment.

Product development illustration